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Background
Swatch is a Swiss wristwatch company that began in 1983 during a major slump in the Swiss watch industry. Swatch understood from the beginning that people wanted more than just a timepiece. The watches needed to be attractive, cheeky, daring in design and aggressively priced. Today, Swatch maintains its place in the watch market as trendy, and cutting-edge.

Challenge
Create a new collection of plastic watches all based around a theme that fit the innovative style of Swatch.

Solution
Inspired by vintage nautical illustrations, a collage was made with an old map and a collection of crabs, fish, divers, etc. Red rope accent pieces were strategically placed for a pop. Interesting compositions were extracted and then tweaked to fit the dimensions of the classic plastic swatch.