Autonowashing

[ ah-ton-uh-wash-ing ]

verb. The practice of making unverified or misleading claims which misrepresent the appropriate level of human supervision required by a partially or semi-autonomous product, service or technology.

Autonowashing makes something appear to be more autonomous than it really is.

Shifting the view of an industry, informing regulatory change, and supporting meaningful progress on road safety

Autonowashing: The Greenwashing of Vehicle Automation

Having identified a gap between scientific literature on human-automation interaction, claims by OEMs, and the reporting on driving automation technologies, an independent journal article was published in 2020. The term autonowashing was coined, and attention was brought to the human factors safety issues and long-term business strategy issue that is making automation appear to be more capable than it is.

To the Publication ︎

Automated Vehicles Bill
The Law Commission of England & Wales and the Scottish Law Commission put forth the recommendation of two new criminal offenses for the act of autonowashing. This recommendation was then carried forth in the draft of the Automated Vehicles Bill currently under review by the UK Parliament.

Link to Bill ︎

liza dixon

AngelList: Self-Driving Startups

Subject Matter Expert

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dixon